SUBTYPE was born in Sydney in 2014 as a destination for premium sneakers that blurred the lines between fashion and street. Evolving to its Melbourne flagship in 2019 and now opening in Auckland June 2020. The store is located on Morrow St, Newmarket, as part of Westfield’s store-front offering. The store will feature an awe-inspiring design that references the common thread of blue found throughout Auckland’s city street signs, the harbour and the sky.
SUBTYPE now curates a full collection of apparel and footwear from established and upcoming labels including Nike, Common Projects, ADER Error, Fear of God, New Balance, White Mountaineering and our own exclusive SUBTYPE CURATED brand. We are now a destination for exclusive products and releases from YEEZY and Jordan as well as a community hub for emerging artists.
For more information, please head on over here.